Discuss the below in a 200 words each:
1- Find and describe an environmental marketing claim made by a company( I chose Target ). Then evaluate its substance and credibility, consider the following:
• Is the benefit stated or implied by the company's marketing materials one that would truly contribute toward environmental sustainability?
• Does it represent a genuine environmental commitment on the part of the organization?
• Is its credibility verifiable?
• Is it just marketing hype designed to appeal to those who care about the environment but don't have enough knowledge to gauge the impact of such a "benefit"? How can you tell?
2-Andrew W. Savitz argues that "sustainable companies find ways to make ‘doing good' and ‘doing well' synonymous". This class readings have exposed you to diverging points of view on this matter. Review the evidence in support of and against the proposition that environmental sustainability is "good for business" and write a position statement that reflects your view.