Describe advertising department on the selling points


Assignment task:

Question 1: You are a buyer of women's blouses in a higher-priced department store. A new shipment of blouses is about to arrive, made of pima cotton, 80/2, combed. The advertising department wants to promote these blouses, and asks you for details about the yarns in the fabric. Provide details to the advertising department on the selling points, appearance, and probable performance of these blouses based on the fiber and yarn content.

Question 2: You are a buyer in an active sportswear department. A sales representative for a major supplier has presented an unusual new item: a sweat suit/jogging outfit made from cotton chenille yarns. You are impressed with the appearance and softness of the outfit. Should you place an order? Explain your response based on the various factors of appearance and properties of these yarns.

Question 3: You are a buyer of men's casual pants. A sales representative for a major supplier has advised you that your next shipments of a particular item you have been selling will be identical to your normal order, except that the yarns will be open-end spun yarns rather than the current ring-spun yarns. Your merchandise manager is concerned. Write to your merchandise manager comparing the two types of yarns and recommending whether to accept or reject the new shipments.

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