Marketing Discussion Post
Write 5 to 6 sentences for the following discussion questions.
o Discuss how lifestyle influences consumers' buying behavior and how marketers measure lifestyle. Are there differences amongst the generations? If so, explain how.
o Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices.
o Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective.
o What is social selling and how is it impacting the sales function in organizations?
o Review the FTC's guidelines on disclosure in online, social media, and mobile advertisements. Will the FTC's requirements regarding ads and endorsements make Twitter less effective as an advertising medium?
o Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.