Assignment task:
Sell Direct-to-Consumer or Through Amazon (HBR Case Study and Commentary discuss case summary problems issues and recommendation
The advantages of e-commerce for a small business.
An explanation of some of the key elements of setting up an e-commerce site for a small business.
Some of the best e-commerce platforms for small business.
The challenges facing a small business developing their e-commerce strategy and the things they need to consider when implementing this plan.
As the e-bike market continues to grow and mature, what factors will determine the success of companies in that market?
How might selling on Amazon help or hurt PedalSpark's image as a high-end brand?
Should PedalSpark sell its new low-cost bike through Amazon? Why or why not?