Describe a use for RFM analysis for Fox Lake. Consider golf, tennis, the restaurant, or the pro shop as candidates.
Which do you think is best suited to RFM? Explain your rationale.
For your application, explain what you would do for customers who have the following scores: [1, 1, 1], [3, 1, 1], [1, 4, 1], [3, 3, 1], [1, 1, 3].