Describe a simultaneous game within your firm, or between your firm and a competitor, or between your firm and a customer or supplier. Draw a formal 2 ×2 payoff matrix with the strategy choices clearly labeled, and the payoffs to each of the parties. (Use numbers if you can estimate them; otherwise, describe qualitative rankings among outcomes.). Clearly identify the equilibrium by shading the cell of the table. What advice can you derive from your analysis? Compute the profit consequences of the advice.