Assignment
• What is Attitudinal Loyalty? Give an example.
• What is the marketing mix?
• What is the extended marketing mix?
• Describe a sales promotion in the hospitality industry.
• What is market segmentation?
• Explain the different marketing positioning between Fullerton Hotel and Holiday Inn Express Hotel? How to analyze market positioning between two companies?
• Why are customers are willing to pay a higher price on branded products than unbranded ones? What is the importance of brand loyalty that applies to the tourism and event industry?
• What are the different types of promotional activities and techniques used by the tourism hospitality and event industry? Identify and discuss its strengths and weakness also?
• Describe the 5 steps in the consumer buying decision-making process and their importance. Describe each step will relevant examples?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.