Describe a retailer in canada adopting omnichannel strategy, Marketing Management

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Describe a retailer in canada adopting omnichannel strategy

Problem A) Why is the concept of user experience (UX) commonly associated to Omnichannel strategy?

Problem B) Why is omnichannel commonly used by traditional (brick and mortar) retailers? As example, identify and describe a retailer in Canada adopting this approach.

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Marketing Management: Describe a retailer in canada adopting omnichannel strategy

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