1. Describe a real or made up but realistic example of a rational consumer motive that you or someone you know has experienced. What product did you buy, and what was your motive for buying it?
2. Describe a real or made up but realistic example of an emotional consumer motive that you or someone you know has experienced. What product did you buy, and what was your motive for buying it?
3. List three staple convenience goods that you or someone you know buys on a regular basis.
4. List three impulse convenience goods that you or someone you know has purchased.
5. Which step of the decision making process for major purchases do you think is most difficult for you? Why?
6. Imagine that you are interested in buying a car. Choose a type of car that you are interested in buying, and then use the Internet to find at least one primary source and one secondary source of information about that type of car. Use this information to answer the questions below.
a. What type of car did you choose?
b. What is the name of the primary source, and where did you find this information?
c. Describe at least two examples of information the primary source provided.
d. How trustworthy do you think the primary source is? Do you think this source might be biased? Why?
e. What is the name of the secondary source, and where did you find this information?
f. Describe at least two examples of information the secondary source provided.
g. How trustworthy do you think the secondary source is? Do you think this source might be biased? Why?