Assignment:
Describe a new service (or an improvement to an existing service) that delivers exceptional, competitive value in an existing market. You can identify a service drawn from your own difficulty/dissatisfaction with an existing service, or a service gap you've identified in the market.
Good examples are where you identify an existing market with incomplete or sub-optimal service delivery that could improve or innovate the ‘value' currently provided to customers. You may also identify and design a service you feel meets an under-served market.
Your discussion in Assignment 1 should address the following:
· The ‘service' you have identified and the ‘value' it delivers to customers
· The gap between what is currently offered and what your service design does/should do
· How you use operations principles to deliver the new service that improves on the existing market (what was missing)
· Service design or the core value or ‘job' the customer wants done by the particular service.
· Quality of the new service and its role in competitive advantage of the new service (e.g. reliability, responsiveness, assurance, empathy, tangibles)