Assignment: The Four P's Of Marketing
Describe and select a marketing campaign for a health care product or service. Assess the product or service using the four P's (Price, Product, Promotion, Place). Evaluate the impact of the marketing campaign on your health care decision making. Include how the campaign positively or negatively influence your personal opinions of the health care product or service support the response by identifying and explaining key points and examples.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Resources:
Thomas, R. K. (2015). Marketing health services (3rd ed.). Chicago, IL, Health Administration Press
Purcarea, V. L. , Coculescu, B.L., & Coculescu, E. C. (2014). The concept of marketing in the public-private partnership in the medical system in Romania. Journal of Medicine and Life, 7(3), 20-22.