Assignment: New Product - Strategic Management
A business case has at least four components, including market components, product components, industry components, and company components. Describe a hypothetical new product. Show how primary and secondary research for the hypothetical new product would be used to determine the following and identify the component where these would be included:
1. the appropriate features of the product,
2. the product's target price,
3. characteristics of product users,
4. size of the total market, and
5. projected product sales revenues in year one of the product's sales.
Requirements:
• Write a four- to six-page paper.
• Include a title and a reference page.
• Use at least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.