Problem 1: In Chapter 4, we discussed the internal value chain activities a firm can perform in its business model (see Exhibit 4.7). The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains for three firms: one using cost leadership, another using differentiation, and a third using a value innovation business-level strategy.
Problem 2: Describe a firm you think has been highly innovative. Which of the four types of innovation-radical, incremental, disruptive, or architectural-did it use? Did the firm use different types over time?