1. Describe a customer persona for online genetic heredity testing service. Describe why this person represents the demographic core of the target consumer.
2. What would be an effective Minimum Viable Product for a new type of bicycle drivetrain that replaces the chain with a shaft-based drive mechanism?
3. Describe an influencer campaign for a new chain of high-end consignment clothing stores in 5 major metropolitan areas across the U.S. Specifically, how do you find your influencers and how will you estimate their likely effectiveness at the outset?