Problem
Make a Recommendation for CRM or Automation Software
A note with the word 'CRM' placed on keyboard
One of the most practical outcomes of this course will be developing the ability to evaluate and choose appropriate software for customer relationship management, and marketing automation, based on the specific needs of your business or client. You will assess a business's current marketing process, requirements and budget and provide a recommendation for a solution with a specific corresponding technology platform.
Each case study presented will describe a company with a specific challenge and budget that needs to satisfy. The problem will be to review their existing process, identify opportunities for improvement and propose a specific technology platform that would enable them to overcome their challenge.