Marking Discussion
"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:
https://youtu.be/Oi7raBwliQ8.
• Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
• Describe a company that you believe does not do well putting the 4Cs into practice, and provide two examples of why you believe they struggle at it.
• What recommendations would you give the company who needs to update their approach?