Discussion
"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:
https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_n2bbedus/embed/iframe?&flashvars[streamerType]=auto
Click here for full screen viewability in a new window.
• Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
• Describe a company that you believe does not do well putting the 4Cs into practice, and provide two examples of why you believe they struggle at it.
• What recommendations would you give the company who needs to update their approach?