Assignment Task:
Marketing Plan Requirements:
A Marketing Plan is one section of a company's overall Business Plan. The purpose of a Business Plan is to elicit funding from bankers, venture capitalists or the Small Business Administration.
1.0 Executive Overview
1.1 Company Name - (Repeat each question in Bold) Write each answer in regular type (such as this).
1.2 Company History - What is your company's history (when was your company founded, where is it located, who are the principals of the company, what is its purpose).
1.3 Product(s) and or Service(s) - What are your product(s) and /or service(s) that you are going to provide to the target market.
1.4 Target Market - Identify the demographic characteristics of the target market. Explain why the target market would want to purchase your product and/or service. What benefit will you provide? What is the gender, age, wealth, education, etc. of your target market? Be very specific!
2.0 Environmental Analysis
2.1Competitive Forces
Competitive Environment - Describe the competitive environment for your company.
Company Strengths - Describe the strengths of your company.
How We Will Effectively Compete - Describe how you will effectively compete in the marketplace.
2.2 Economic Forces
Current Economic Conditions - Describe how the current condition of the economy impacts your business.
How will this affect your ability to do business? - Describe how you will deal with current economic conditions.
2.3 Technological Forces
How will technology impact our business? - Describe how technology will impact your business. Need Assignment Help?
What technology will you use to promote your business? - Describe how you can implement technology to improve your business.
2.4 Socio-cultural Forces
Are there any demographic forces that could impact your business? - Describe any demographic forces that could have an impact on your business.
3.0 Strategic Plan
Where do you want your business to be in the next 3-5 years? - Describe your vision for the company over the next 3-5 years.
4.0 Tactical Plan
What do you expect to accomplish in the upcoming fiscal year? - Explain what you expect to accomplish in the upcoming fiscal year regarding sales, distribution, and promotional plans.
5.0 Implementation Plan
Detail by quarter how we are going to implement our tactical plan - Explain how you are going to implement your tactical plan for each of the next four quarters.
6.0 SWOT Analysis
(Have three (3) items for each SWOT element listed below - You may use Bullet points)
6.1 Strengths
6.2 Weaknesses
6.3 Opportunities
6.4 Threats
7.0 Marketing Mix
(How are you going to market this product using the 4 P's - also referred to as the Marketing Mix)
7.1 Product - Re-specify what product(s) and or service(s) you are selling.
7.2 Price - How much are customers going to pay for the product?
7.3 Place - How will you make your product available to customers i.e. your method of distributing your product?
7.4 Promotion - Describe how you will advertise and promote your product and/or service. Describe and explain the methods you will use to accomplish your promotional goals.