Problem: Describe the type of innovation that is described in the article, then perform a brief and concise SWOT analysis for this innovation. You do not need to derive a TOWS matrix.
Nescafe's New Coffee Berry Drink Gives a Sip about Sustainability Want a small kick of caffeine but not in the mood for coffee or tea? Don't feel like a drink but want a refreshing beverage to vibe with? Well Nescafe has launched NESCAFE NA TIV Cascara, a bottled solution to all your social drinking conundrums. Created from upcycled coffee berry husks, cascara, this new on-trend cold brew-like drink appeals to Australians who are mindful of their choices but still love a delicious, sophisticated drink to enjoy at brunches, picnics, or even in a cocktail at a night out with friends. Everybody loves a good story, and Nescafe's newest drink is sure to take centre-stage with its own at your next social gatherings. Designed with an innately Australian twist, it's an alternative to both - being neither coffee nor tea. From the rolling hills of South American farms, Nescafe's three latest drinks are also helping reduce waste and poverty. How? You ask. Well, the answer is rather ingenious. This uplifting beverage is made with cascara-husks that are generally discarded after farmers separate and sun-dry the coffee berry, resulting in tons of waste each year. By using these to create a unique cold brew drink packaged with recyclable bottles and paper labels, NESCAFE NAT/V Cascara is providing the Mexican and Bolivian coffee growing communities with a new stream of income, and helping save the planet one sip at a time. Containing minimal sugar with less naturally-occurring caffeine than roasted coffee, it's an enlivening non-alcoholic, gluten-free and vegan friendly option perfect for any occasion, and a fun call to get creative with your cocktails.