Assignment:
You will research & select a relevant article from a credible business source and (in your own words) write a 1-2 page (max) analysis.
Your demonstration of it's relevance to the marketing industry
You must start one of the paragraphs with "This relates to our class discussions about consumer segments (household income? discretionary income? buying behavior-online? luxury vs utility?) because..."
Including at least 2 cited references
Considering this is a marketing class, spelling and grammar count!