Assignment Task:
Usability of Mobile Applications: A Systematic Literature Study By Pawea Weichbroth
The influence of visual complexity on initial user impressions: testing the persuasive model of web design by Andy J. King, Allison J. Lazard, and Shawna R. White
In your response, address the following:
1. Select a website that demonstrates effective website usability characteristics. Post a link for the website and include a briefly description explaining who created the site and its purpose. Discuss the strengths of the site in terms of usability.
2. Select a website that is less effective in its usability. Post a link for the website and include a briefly description explaining who created the site and its purpose. Discuss how you would advise the site to improve the user experience.
3. Compare the user experience for each site you selected.
4. How can website usability and user experience impact a brand? Why is usability an important concept for PR practitioners to consider in their work?