Homework: Critical Thinking in Marketing Management
Learning Outcomes:
1) Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies.
2) Ability to carry out objective and scientific analysis of consumers' needs and wants.
3) Explain issues pertaining to marketing environment both internally and externally.
4) Build a strong understanding of the social, economic, ethical and technological challenges facing marketers.
Task:
1) There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of companies from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operational, or customer excellence that you are loyal to that firm? Critically examine.
2) You have read about the 4E Framework for Digital Marketing. You are required to choose a product category from your local market and critically examine how it uses the 4E framework for that product with the help of best social media elements.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.