1. Demonstrate quantitative and qualitative analytical skills utilized in making marketing decisions.
2. Demonstrate the factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and determination of marketing objectives within the framework of the marketing system in domestic and international markets.
3. Demonstrate a working knowledge and application of marketing terminology, concepts, activities and strategies.
4. Based on your learning experience how will the skills and knowledge learned assist you in the future (courses, life, profession)?