Evaluate the importance of qualitative factors in the business making its final decision. Present your argument in the form of a 750-word report addressed to the Board of Directors who will be meeting to make the final decision.
Answer the following questions:
1. Review the advantages and disadvantages of different quantitative methods.
2. Identify at least five different qualitative factors in decision ma king.
3. Explain the impact of qualitative decision-making factors in relation to quantitative factors.
4. Demonstrate evidence of evaluative skills through making supported judgments based on explanation in the context of the case study.