You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure.
You will be asked to write a 5-page business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world.
Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore.
The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative.