Demonstrate a critical understanding of the innovative thinking tools and how it can be applied within the process of creative development.
• Demonstrate a critical understanding of research and the basic methods of research available.
• Demonstrate a critically applied understanding of the principles of Brand Management.
• Demonstrate a critical understanding of the innovative thinking tools and how it can be applied within the process of creative development.
• Demonstrate a critical understanding of the changing world of consumption and the trends supporting this changed environment.