Q1. Explain the method of planning retail communication program.
Q2. Explain how to measure the effectiveness of retail communication program?
Q3. Describe the various demographic trends and their contribution towards the retailing.
Q4. The demanding assertive consumer is now sowing the seeds for an exciting retail transformation which has already started bringing in bigger interest from International Brands or formats. Explain with appropriate illustrations.
Q5. Write down an essay on retail business in developing country.
Q6. Read-well Books is a new book store idea. The owner, Mr. Abhishek, who is an MBA from the US, wishes to make an Amazon in India. Write down the factors he has to consider deciding on the idea? Should he encompass an online store or should he establish a chain of brick and mortar stores? Can you assist him take a decision with sound reasons?
Q7. Suppose that you are a branch manager of a company, which has newly introduced a sales quotas system which is linked to the incentives for salespeople. Though the sales people have complained regarding the frequent short supply of some products which encompass influenced their quarterly incentive payments. As a branch manager what would you do?