Deluxe Carpeting a leading manugacturer of carpeting sold 28 million square yards of carpeting at a price of $16 per yard. This year, GNP per captia is expected to fall from $19,000 to $17,000 as the nation enters a recession. Deluxe expects that current-year sales to fall to 20 million square yards.
a. Calculate the implied arc income elasticity of demand. I =?
b. Given a price elasticity coefficient of -2.5, to what level would price have to be lowered to maintain there sales at a level of 28 million square yards. New Price =?