Problem:
Need some major assistance regarding designing an entry level camera. What I need to do is implement a good strategy based on the entry level camera. The goal is to design a product at a reasonable price with a P/Q of 1-2 stars. The problem that I am having with this strategy is how can I design a camera that is of good affordable quality. The bottom line is that I need to apply a business strategy that proves capable of delivering good bottom-line results and build shareholders value.
- What type of strategy should I use as a guide in designing an affordable camera?
- What should I base my decisions on and what kind of results should I expect now and in the future?