Degree of brand familiarity
Problem: What does the degree of brand familiarity imply about previous and future promotional efforts? How does the degree of brand familiarity affect the Price and Place variables? Please give examples.
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I Have a budget of 26,000. 1. I Have to allocate the resources using the annual budget level 2. What type of Strategies will i use to to evaluate the effectiveness of the campaign.
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Problem 1. What is the role of research in IMC? Problem 2. What is the impact of segmentation, Targeting, and positioning on IMC?
At a recent staff meeting, the vice president of marketing appeared confused. The controller had assured him that the parent company and each of the subsidiary companies had properly accounted for all transactions during the year.
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