Discuss the below:
Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter in the text and the resources for Jazzercise, then address the importance of the following:
• Corporate mission and rebranding alignment with it
• Defining features of the product/service
• Current competitors
• How the company is differentiating itself from competition
What is your substantiated opinion of the potential rebrand effectiveness?