Assignment:
Define extensive problem-solving, limited problem-solving and routinised response behaviour. What are the differences among the three decision-making approaches? What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas: (a) chewing gum, (b) sugar, (c) men’s aftershave, (d) carpeting, (e) a mobile phone, and (f) a luxury car? Explain your answers.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.