Homework: Marketing Project
Scope, Requirements & Guidelines
This homework will give you an opportunity to learn and craft a marketing plan for an upscale 40 seatsRestaurant in the Vancouver area.• Report must be submitted with minimum 1500 words
Description
You are required to research and craft a marketing strategyfor a hypothetical trendy restaurant located at the intersection of East Columbia and Sherbrooke Street in the historic district of Sapperton, New Westminster. You are required to create strategy in the following areas andinclude actual actions you will implement to meet your marketing objectives of increasing brand recognition and acquisition and retention of customers.
• Brand Analysis. Who are you? Who are your customers? SWOT. Define your Brand and the actions you will undertake to assess your online Reputation.
• Discuss steps you will undertake to build Customer relationship, acquire new customers and retention strategy & goals.
• Discuss your Social media strategy to promote & engage your target market.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.