Homework: Advertising, Media and Branding
Length: 1000 to 1500 words.
Task
1. Define what means brand positioning
2. Explain unique selling proposition and provide an example
3. Select 1 brand from the following list and define the Dream that the chosen brand is trying to sell to that target and what makes that dream possible.
Amazon, Microsoft, Google, Samsung, Coca-Cola, Toyota, Mercedes-Benz.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Learning Outcomes:
1. Demonstrate the importance of advertising in the promotion of a product, service, or idea;
2. Understand and develop comprehensive advertising and promotional campaigns;
3. Assess the types of media, such as print, broadcast, interactive and out-of-home media;
4. Understand the concepts of brand creation and brand positioning and know how to define, deposit and manage a brand portfolio;
5. Define and select target publics and the appropriate media;
6. examine and measure views and contacts on a per-dollar basis;
7. Understand and optimize the promotion and advertising budget;
8. Be aware of the legislation, ethics, sustainability, and reputational issues.