1. A number of hospitals and most private practice groups are for-profit companies. From a marketing perspective, should one of these groups try to help their competition improve?
2. Define vision and mission. What is the difference between the two, and why is it important for an organization to have a vision and mission?
3. Your example of digitization can be effective, yet the fear of job loss or not being able to master the technology can create resistance to change. What are your thoughts on this?