Problem
There are many sources of information that provide insights into the tools and techniques used to create, manage, and price products for businesses. Examples might include product management, product line/mix, pricing, branding, etc.
Look around and pick a product. Think about how the marketing team used the 4Ps. Specifically, how did they use pricing strategies and product strategies to earn your purchase?
a) Define the value proposition for the product.
b) Identify the pricing strategy that supports the brand image.
c) Identify the product strategy that makes the item unique against the competitive set.