Conduct environmental scanning to determine the internal and external factors that will affect the organization. In your report, focus on the following internal and external factors:
Internal
- Define the type of marketing that will be used for the business.
- Distinguish the type of organizational structure that will be used in the business.
External
- Describe the competition of the business.
- Identify political and legal limitations.
- Define the economy and culture of location used for the business.
- List types of suppliers that will be used for the business.