Define the three phases or spheres of customer touchpoints


Problem

In this problem, you will identify & define the three phases or spheres of customer touchpoints when using a Customer Relations Management (CRM) tool. You can also provide the goals of each phase & examples to demonstrate learning.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Define the three phases or spheres of customer touchpoints
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