Marketing Assignment
A chain of European women's clothing stores working with A and B classes. Their market becoming extremely competitive because several aggressive fashion stores are expanding aiming the young fashion - conscious buyers. They will begin with 8 branches in Jeddah & Riyadh. Also they planned to use digital marketing and advertising to distribute fasion products.
Task:
• Define the term "marking management " and briefly explain the various elements of marketing mix being pursued in this case ?
• How can you change the traditional mix to core business process concept ?
• Select the target market ?
• Select the USP unique selling preposition (brand promise you can rely on to attract customer
• Choose one of the target markets and write the full segments description (social class ,place time , income and education ....etc )of prospective consumer of there products ?
• If the company have five competitors in the Saudi market you can tell them to offer other brands and how ? Fighting of segmenting brands or both ? Give me examples
• Identify the channel of distribution the company would adapt and justify it by giving one reason. And what is the distribution strategy can be use by this company in future ( direct or indirect )(intensive or selective )
• Identify and explain the communication mission used by this company and put some new tools can company use in the future ?
• Place the appropriate brand name of the product and slogan?
• What is the proper pricing policy can be used ? And why ?what pricing strategy can use (skimming or penetration and why )
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.