Define the term marketing - what is the ama what does it do


Define the term marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large ?

1. What is the AMA? What does it do? How do its services benefit marketers?

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Marketing Management: Define the term marketing - what is the ama what does it do
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