Discussions
Part 1 Discussion
Contains unread posts
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Select one of the following to address.
What is healthcare marketing, and what is its role in today's healthcare industry?
Why didn't healthcare professionals consider marketing to be important until the 1980s?
Why do health professionals view marketing in a different way than do individuals from other industries?
How do ethical and legal constraints affect marketing in healthcare more than in other industries?
Why is today's healthcare environment more hospitable to marketing and marketing professionals than past environments were?
Part 2 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Many healthcare organizations have been subject to fines and criminal investigation. Identify a healthcare organization that failed to act in accordance with its values, mission, and vision and as a result, incurred criminal/civil fines or monetary penalties. Describe how the healthcare organization's activities failed to reflect its written strategic intent. Finally, propose lawful actions the healthcare organization could have taken to fulfill its written values and achieve more appropriate outcomes.
Part 3 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Media markets saturate consumers with a plethora of advertisements, especially for pharmaceuticals (prescription and over the counter). However, consumers oftentimes have difficulty understanding the intention of these advertisements. Find two Internet, two print, and two media advertisements (television or radio) for medications (either prescription or OTC), and analyze each advertisement on the following points:
Define the target market for the advertisement.
Describe the underlying message that the advertisement is communicating.
Explain the assumptions that the advertisement is based on.
Discuss how the advertisement addresses cost, benefits, and side effects.
From your research, what can you conclude about the advertising methodology that the pharmaceutical industry directs at consumers?
Part 4 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Select one of the following to address.
What makes the power structure in hospitals so complex? What are the roles of physicians and administrators in the power structure?
What are the differences, both subtle and obvious, between being a patient and being a consumer of healthcare?
What does it mean to "shop" for healthcare? What makes shopping for healthcare difficult for most people? What would make it easier?
What is medical tourism, and why would a healthcare marketer be interested in it?
Gun violence is a pressing public health problem; gun control is a highly controversial public health proposal. Identify the key arguments for and against gun control solely from a public health perspective.
Think of an example in your commParty where communications from a healthcare facility probably had been influenced by the presence of politics. For example, have you seen billboards picturing physicians who practice in your town?
Part 5 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Select one of the following to address.
What developments in healthcare have encouraged the use of more direct marketing techniques?
What developments in healthcare have encouraged the growth of business-to-business marketing?
What are advantages and disadvantages of utilizing electronic media instead of print media in healthcare marketing?
How does geographic location impact the utilization of healthcare marketing tools?
Part 6 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Discuss how three different healthcare organizations within your commParty use marketing tools to promote their products and services. Share at least three examples and discuss whether they are successful in their marketing attempts.
Part 7 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Select one of the following to address.
What developments exist which indicate that marketing is becoming more of a primary function in healthcare organizations?
How is marketing uniquely positioned to address some of the more challenging aspects of contemporary healthcare?
Part 8 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Select one of the following to address.
What are some of the major trends currently characterizing healthcare, and what are their implications for marketing?
Discuss how healthcare organizations can successfully market to a growing and diverse population.
What role does patient empowerment have in healthcare marketing initiatives?
What is healthcare demarketing and what are its implications in the field of healthcare?
Part 9 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Discuss one potential disruptive innovation currently facing healthcare. What implications does it have on the healthcare environment? How may this disruptive innovation impact each of the 5 Ps of healthcare marketing?
Part 10 Discussion
Review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Now that you have learned about the proponents of healthcare marketing, it's time to discuss how you plan to market yourself in the field. Use this last week as an opportParty to reflect on what you have learned in class to further promote and market your skills. Address the following:
Conduct a personal SWOT analysis inventorying your strengths, weaknesses, opportParties, and threats. How do you plan to transition your weaknesses into strengths? Threats into opportParties?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.