1. Define the sleeper effect and give an example of how this might play out.
2. What is the Spinozan processing model?
3. What is the Elaboration Likelihood Model?
4. Essay: Develop a television advertising campaign for a series of reprints of classic novels. You choose a target group to whom your campaign should appeal (e.g., young adults, senior citizens, teenagers; you may specify a gender if you wish). Within that group, your campaign should appeal to a variety of types of people. Using your knowledge of attitudes, explain how you would set up commercials to appeal to different subsets (at least 3 subsets) of your target group. Your employers want a good return on their investment; the broader the appeal of each ad (that is, the fewer ads necessary to cover the target group), the better.