Problem:
After reviewing Week 3 and 4's textbook chapters that cover product, value-pricing, marketing channels, and marketing communications (promotion), write your report explaining how your company addresses these areas. In your report, ensure to address the following items: Product: Define the product and how it fits the company's brand. Price: Make an argument for cost-based pricing and value pricing strategy and how it will be the best recommendation for your company. Place: Describe the market placement of your product. This can be integrated into your pricing strategy argument. Promotion: Make recommendations for promotion of your new or existing product.