Assignment task: Consider this scenario:
o You work for an advertising agency that has been hired by a major automobile manufacturer to develop a name for a newly redesigned sports car. It's a 2 seat convertible, capable of going from 0-60 in 4.3 seconds, and sells for approximately $130,000. The typical customer is, well, you tell me!
- Define the market for this automobile.
- Come up with a name for the car.
- Come up with an advertising slogan.