Problem 1: Define the important and distinct functions of the product/service.
Problem 2: What are the unique or proprietary aspects of the product/service?
Problem 3: Are there any patents, formula, brand name, copyright, trademark, and the like pending or already in place?
Problem 4: Describe any innovative technology involved with the product/service.
Problem 5: What is new or different (e.g. eclectic toothbrush, unique organizational structure, new production techniques.) The concept checklist
Problem 6: Describe the position the business concept plays in the industry, manufacturing, distributor/wholesaler, retailer, and so on.
Problem 7: Who is the intended customer or customer group? Who will pay for the products or services?
Problem 8: Who makes the decision? Who will use the products or services?
Problem 9: What benefits will be delivered to the costumer? What problems are you solving for your customer? The concept checklist
Problem 10: How will the product/service be sold to the costumer? Retail stores, direct sales, manufacturers' representatives, telemarketing, distributors, franchising, internet, or strategic alliance.
Problem 11: Who will make the product or design the service? Subcontractor, in-house, home-base contractors; outsourced; and others.
Problem 12: How will the customer know you exist? How will they become aware of you?