Homework: Marketing Plan
Length: 3 to 4 pages.
This is the of the three milestone papers that will lead you to, and be part of, your final paper. Using the approved company and product/service, you will answer the following questions:
1) Define the 4 Ps for your product/service.
2) How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
3) What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.