Define the four customer goals of social media
Problem: List and describe/define the four customer goals of social media.
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In group think of a Product that you want to promote and based on that develop the following: Core Marketing Strategy for Digital marketing plan.
What are the 7 questions of the Print advertisement evaluation criteria and how does the Popeye's print advertisement fulfill each of the 7 criteria?
Assignment Task: Select one major consumer goods product. Then describe how you would give a perceptual map for this product.
Should companies only comply with what is legal in dealings with customers and the public, allowing them to focus on making profits, from a marketing standpoint
Think about the TEV marketers tried to communicate to you. Did you settle for your PV? Explain the gap between PV and TEV. What VALUE did you NOT agree with
He's right that a happy employee is a productive long-term employee, but he could force employees to pick up a little more of the burden."
A stock analyst criticized Costco, saying: "Costco continues to be a company that is better at serving the club member and employee than the shareholder.
Question: What are the four perils of CRM and how to avoid them? Explain each.
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