Define the current target market for the company product


Problem: Identify and define the current target market for the company's products. The research will include, but not limited, to the following:

O Competitor analysis - identifying the major competitors in the market.

O What are the competitors doing in terms of product/ service, pricing, promotion and distribution that makes them a competitive force in the market?

 

 

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Marketing Management: Define the current target market for the company product
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