Discussion Post
• Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty
• What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
• Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
• How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
• Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.