1. Define the concepts of logistics and JIT. Explain three key advantages of using JIT within a logistics planning process. Discuss any caveats to using JIT.
2. List four of the main modes of transporting goods; also cite two of the benefits and two of the limitations for each.
3. Define Promotion & AIDA. Explain the value of understanding the AIDA model. Cite a personal example that displays the impact of AIDA on you.
4. Explain the "Wheel of Retailing Theory," as discussed in the text. Cite two examples (explain how each relates to the "Wheel") that display the application of this Theory.
5. List, explain, and give examples for five of the main uncontrollable variables that a marketing manager must address in the external environment.